The modern researches on consumer behavior indicate that several factors affect the buying behavior of consumers and extend beyond mere purchase of the products (Bray, 2008, p.2). As I have demonstrated in this post, there are many social impacts of tourism. When I travelled to The Gambia I met a local worker (known as a . Approximately 44 million people are populating Argentina, and over 96% are European descendants. For instance, almost all the hotels now use social media to reach out to their current and potential customers. If unemployment is high and wages remain stagnant, dining out for many people is a luxury, and certainly not a necessity. There are different types of hotels based on the economic circumstance of people e.g. Everyone wants to stay somewhere safe. industry to crumble. The marginal cost increases, so the supply contracts. At one time, trying Millions of jobs were lost, and well known brands ran into losses. range of service sectors. Security breaches and turbulences affect many hotels around the world now and then. These stats show the importance of this industry in the global economy and lives of some many people (Condor Ferries Ltd, 2021). If you enjoyed this article on the social impacts of tourism, I am sure that you will love these too-. Other relevant articles for you are: PESTEL analysis of the aviation (airline) industry, Competition in the US quick service restaurant (QSR) industry, PESTEL analysis of the pharmaceutical industry, Social and cultural impacts of mass tourism on the host community. Crime rates typically increase with the growth and urbanisation of an area and the growth of mass tourism is often accompanied by increased crime. Airbnb (2020) Make the most of the growing demand for longer stays, available at: https://www.airbnb.co.uk/resources/hosting-homes/a/make-the-most-of-the-growing-demand-for-longer-stays-263 (accessed 22 April 2021), BBC (2020) Marriott Hotels fined 18.4m for data breach that hit millions, available at: https://www.bbc.co.uk/news/technology-54748843 (accessed 25 April 2021), Condor Ferries Ltd (2021) Hotel industry statistics 2020/21, available at: https://www.condorferries.co.uk/hotel-industry-statistics (accessed 24 April 2021), Style, T. (2019) Where will the UKs new 130,000 hotel rooms come from?, available at: https://www.savills.co.uk/blog/article/288955/commercial-property/where-will-the-uk-s-new-130-000-hotel-rooms-come-from-.aspx (accessed 24 April 2021). 2. Legal factors that may impact on the hotel industry. For instance, the lockdowns in 2020/21 destroyed many restaurants, hotels, and other hospitality businesses around the world. Do we want everything to become standardised though? This can cause resentment from the hosts towards the tourists, particularly when they see them wearing expensive jewellery or using plush cameras etc that they know they cant afford themselves. LEGAL FACTORS Legal factors are also important sourceof external impact on Hilton performance and they include any changes in the UK jurisdiction that affect the catering industry in direct and indirect ways. Is it right to go topless on a beach if within the local culture it is unacceptable to show even your shoulders? On a less philosophical note, another of the negative social impacts of tourism is that it can have significant consequences is culture clashes. There are many examples throughout the world where local populations have changed because of tourism. Analysis of the Hotel Industry here to learn more. sectors for global investors, especially within the United States. Factors Affecting Sales in the Leather Industry. The presence of a large number of tourists with a lot of money to spend and often carrying valuables such as cameras and jewellery increases the attraction for criminals and brings with it activities like robbery and drug dealing. Porter's Five Forces Analysis The threat of new entrants The hotel industry in the UAE has been growing and advancing for some time, and now, having entered "the stage of maturity," it is rather established ("UAE Tourism Industry," 2012). Factors Affecting Demand in The Tourism Sector The rest of the world have modern electricity and iPhones, they watch TV and buy their clothes in the nearest shopping mall. weaknesses, opportunities, and threats this industry faces, read our SWOT Because of social media, the news is available and updated 24/7. At the end of the post I have also included a handy reading list for anybody studying travel and tourism or for those who are interested in learning more about travel and tourism management. Unsurprisingly, the American Hotel & Lodging Association requested $150 billion in the U.S. government relief. This can have significant social/socio-cultural impacts. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. He holds an MSc in Tourism & Hospitality from the University of Sunderland. We hope the article PESTEL analysis of the hospitality industry has been helpful. Social factors are the things that affect the habits and spending of customers. Hotels that are still This added to the rising expenditure capabilities is ensuring that a wider class of people is able to use the hotel industry. The hotel industry is a subdivision of the hospitality industry. Surely, new generation is very interested in travelling around the world; hence increasing demand for hotels. The hotel industry contributes to the country's economy because of foreign currencies. Various international hotel chains are shifting towards more Similarly, destinations risk standardisation in the process of satisfying tourists desires for familiar facilities and experiences. This often contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts. If a Consumer preference is changing rapidly. Financial supports and other initiatives from governments play a big role to promote the hospitality industry. Natural disasters and weather changes, as well as transportation services and consumer protection. We hope the article PESTEL analysis of the hotel industry has been helpful. These negative social impacts include; social change; changing values; increased crime and gambling; changes in moral behaviour; changes in family structure and roles; problems with the tourist-host relationship and the destruction of heritage. In the UK, hoteliers must comply with the Gas Safety (Installation and Use) Regulations 1998 to protect the welfare of their guests. Tourism can see rise to many commercial business, which can be a positive social impact of tourism. Are HNIs buying luxury properties amidst growing inflation and rising interest rates. In most cases, the innkeeper law will state how much compensation the innkeeper will pay guests if their property is stolen or damaged. The study reveals as what and how various social factors affects an organisations strategic human resource planning and decision making. websites forces hotels to remain competitive. You can learn more about globalisation in this post- What is globalisation? The study on various articles include social factors such as: worker unions at workplace, minorities, social status, uniform or dressing, social mobility and quality of life affects human resource . Copyright 2017 2025. This analysis enables me to explain what happens in this industry nowadays. Most of the environmental factors which affect hotel business are flood, storm or heavy rains. Our responsibility as educators is to give students the base to emerge strongly from these challenges. Traditionally hospitality and tourism has not always lead the way and innovated. millennials, enjoy the mass selection of rooms Airbnb offers. The External analysis can assess the factors affecting the industry to be existed including political, economical, social, technological, legal and environmental which have great impacts to run the business and use PESTLE analysis. within must follow truth-in-menu laws, which means the food establishment must President with new ideals can swiftly impact the hotel industry, and overthrow Many people believe globalisation to be a bad thing. The hotel and hospitality sector is facing a larger boom than ever. In areas that are under political strife, the hotel industry performs poorly. If there is income inequality, then it can minimize the ability of people to travel and stay at hotel's. Social-The factor can give positive impact on the future of the Ritz-Carlton Hotel.To enhance the operations in the international market, the company should give focus on the social factors that are prevailing in the market. A simple explanation. industry. For Centara Hotels & Resorts, Thailand's leading hotel operator, this balance is at the core of its strategic vision. Recessions, inflations, and other economic fallouts severely affect people's ability to afford luxury hotels. And this is a normal part of evolution! The management of a company uses PESTEL analysis to weigh the factors that can hinder or promote the industry's growth. This could include putting restrictions in place or limiting tourist numbers, if necessary. To study the environmental issues of hotel industry. Analysis of the Hotel Industry here to learn more. Due to lockdowns in 2020/21 many restaurants around the world were closed, and many had to rely on home delivery services only. As these modes of transport are used more often, their impact on the planet increases. Also, the competing enterprises, governments, courts . But because tourists want an authentic experience, these people have not moved on with the rest of the world, but instead have remained the same. Understanding and managing these factors is crucial for the success of tourism businesses and the industry as a whole. hotel industrys biggest competition, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. iHop, too. Airbnb is the Unfortunately, there are many changes that come about as a result of tourism that are not desirable. In this article I will explain what the most common social impacts of tourism are and how these are best managed. Economic factors that may have influences on the hospitality industry. The hotel industry has existed Further to this, tourists often, out of ignorance or carelessness, fail to respect local customs and moral values. Likewise, the same also goes with going on holidays abroad every year. Luxury and high-grade hotels could put that saved towards building more accommodations for guests. Government spending, Unemployment policy, Exchange rates, Consumer confidence. Hilton Hotels PESTEL analysis involves the analysis of potential effect of these factors on Hilton's revenues and its long-term growth prospects. Hotels and restaurants put increased pressure on the environment as they have massive needs for water, lighting, fuel, and others. The economic cycle, especially in relation to supply and demand and value of money, is obviously a major factor in growth. Second, the hotel-related industry had a strong inter-dependent . ), but I also love the way that there are no Starbucks in Italy. We dont walk around in Victorian corsets or smoke pipes anymore, Our social settings have changed immensely over the years. In fact, is this not the exact example of what is not authentic? States will want to visit. Hotel owners follow innkeeper laws, which ensure the welfare and safety of guests and their properties. Factors such as inflation, consumer activity, fixed and variable cost can present both opportunities and threats for in the tourism industry. It employed 3.2 million people and generated 39 billion in taxation in 2018 for the UK government. These are the economic factors that can affect the hotel industry - Economic conditions like inflation, unemployment, recession, and economic instability directly impact the hotel business. Booking and Revenue challenges. Our General Mills SWOT Analysis examines internal and external factors that impact the company's operations, What is root cause analysis, the goal, and why is it important? Political stability is the key to the success of any industries and it is . Certainly, there are several factors that determine the success of this industry. The social class so formed will determine the category of hotels and lodges to be used by different consumers. Read also: Business tourism explained: What, why and where. Copyright 2017 2025. Though some people have negative perception about working in hotels, it is worth mentioning that hotel industry offers career opportunities to many people who face socio-economic challenges and disadvantages. This is why its so important for hotel owners to understand how the six factors of PESTLE analysis affect this industry. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. Now its all chains and multinational corporations. 3. Is culture suppose to stay the same or it suppose to evolve throughout each generation? Likewise, hotels in the UK must comply with the UK GDPR. Similarly, many people prefer private accommodation now-a-days that has created opportunities for companies such as Airbnb. This can vary from crowds behaviour and use of drugs along with crime related activities. He is a lecturer in Management and Marketing. Uncertainty avoidance. Other relevant articles for you are: Competition in the US quick service restaurant (QSR) industry, PESTEL analysis of the pharmaceutical industry, Social and cultural impacts of mass tourism on the host community. adjust accordingly. I will explain these below. The labor crisis in the hospitality industry is expected to gain momentum in 2022 as demand recovers and hotels look to hire new staff from a shrunken labor pool. Theres something great about trying out a traditional, yet unfamiliar coffee shop, or any independant place for that matter. 13 Social impacts of tourism + explanations + examples, Globalisation and the Destruction of Preservation and Heritage, Increase in crime, gambling and moral behaviour, Social impacts of tourism- further reading, What is globalisation? The hotel takes advantages by utilising expertise and competencies of human resources to ensure maximum productivity. Any major economic change massively affects the hotel industry. Check risks, rewards for both, Xiaomi 13 series, Watch S1 Pro, Buds 4 Pro global launch today: How to watch live stream and what to expect. In this article PESTLE Analysis of the Hotel Industry. cheaper than the average hotel room. If they dont, they may find themselves on the receiving end of scathing reviews online, lack of customers because of environmental issues like the weather, or into legal trouble like if hotel owners were to violate innkeeper laws. This is also often referred to associo-cultural impacts. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. He identified four cultural dimensions, then later studies added two more: Power distance. Likewise, staycations can also be affected by it badly. I have seen this myself in many places including The Gambia and Thailand. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. For instance, in the UK, they must comply with the Gas Safety (Installation and Use) Regulations 1998 and the Health and Safety at Work Act 1974. Even those people who go out to eat or order take-out, they often explore the most value for their money which impact on the profit margins of many restaurants and other food providers. Get live Share Market updates and latest India News and business news on Financial Express. Source: How does the environment affect the hospitality industry? Methodology This study is based on secondary data. Hotel owners who are confident that their hotels This is something that world governments must This is a huge problem Kedarnath and Badrinath to open doors for public on these dates; Check all details here, Punjab DGP red-flagged Amritpal rise at meet of police chiefs last month, Congress mulls changes in its constitution, tougher rules for top post, Sisodia: Going to CBI today, don't care if I have to stay in jail for few months, Decks cleared for 2 Aussie universities to set up campuses in Gujarat, 28 yrs on, cold case cracked: Odisha man held in Kerala for Gujarat killing, This website follows the DNPAs code of conduct, Reimagining the Howey Test for the digital age of cryptocurrencies, Petrol and Diesel Rate Today, 26 February: Fuel prices steady; Check rates in Delhi, Mumbai, other cities, Crude prices witnessing correction, trend is bearish; go long at current rate, target at Rs 6500/bbl, PMS or mutual funds, which should investors choose? Do you have any comments on the social impacts of tourism? This tendency will further grow in the future leading to even more demand for hotels. Five technologies in particularservice automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile appsare poised to change the guest experience and create areas of opportunity for . In addition, Airbnb (2020) reports that there is a growing demand for long-term stays in hotels. Economic factors: Weakened currencies, economic cycles, and tailored offerings Sociocultural factors: Customers want cheaper hotels and turn to Airbnb instead Technological factors: Social media, blogs, and scratching reviews Legal factors: Two major laws nearly all hotels must follow Environmental factors: The importance of the local climate Do you want an authentic squat toilet in your hotel bathroom or would you rather use a Western toilet? Perhaps they have changed the way that they speak or the way that they dress. The And globalisation helps us to get that! Or show romantic affection in public in the Middle East? Various macroenvironment factors including economic, technological, demographic, political and social-cultural factors affect the hotel and hospitality industry either positively or negatively Macro environment factors enable business to assess the elements that would affect the economic environment of a business as a whole and not a particular Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills. They must also protect the identifying information of their guests. in asia, many teenagers and young adults follow the fashion trends of music icons in korean pop culture. Anyone can write a review and post it on a Hilton Hotels PESTEL Analysis. They have learnt to speak English and to eat Western food. Technological factors that may impact on the hotel industry. Purpose of the study The purpose of this study is as follows: 1. Likewise, they must comply with the Health and Safety at Work Act 1974 which requires them to take notice of substances potentially causing harm or ailment to their members of staff. Hospitality and Tourism Impact You identified several trends impacting the overall hospitality and tourism industry, defined as macro-environment trends - that is, external factors over. prostitution and sex tourism. In Thailand, many workers have exchanged their traditional work of plowing the fields to work in the cities, in the tourism industry. This is represented in Doxeys Irritation Index, as shown below. Online booking facilities either directly or through third-party apps has helped boost the booking rate of hotels. Did you know that you should never put your back to a Buddha? The government has a stronghold over the hotel Developing countries must concentrate on growing their budget However, under-tapped opportunities and pent-up demand still exist. We have seen during the pandemic how the demand in hospitality and tourism dramatically dropped and now, with things opening up all over the world, it is rising again. The UK is a politically stable country which favours the growth of the hotel industry. Many of them have already come up with additional services such as gym, restaurant, and massage parlour that many youngsters like. There are many social benefits of tourism, demonstrating positive social impacts. Social Factors: Following are the social factors impacting Hilton PESTLE Analysis: Hilton hotels brand is very well known among international visitors. on blogs can make or break a hotels reputation. 2023 Dr Hayley Stainton, all rights reserved. The industry is also overly reliant on the On the contrary, when the economy is stable, many people are likely to go on holidays, and eat out regularly. These factors play a vital role, especially in monsoon season. Many factors affect the success and growth of the hotel industry. This study explores the interplay between public measures adopted by the U.S. government to combat COVID-19 and the performance of the American hospitality industry. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage. These steps can help you get back, Copyright 2020 Weberience LLC. I think there is also an ethical discussion to be had here, but Ill leave that for another day. and conveniently book your room through an app and its often less expensive Hotels often run out of rooms during peak 2. These factors are outside the influence of the company (Lindbald, 2014). Political stability and government initiatives are vital for the development of the hotel industry. nature helps the growth of the hotel industry. Definition. Along with that economic factors are split into legal factors for the same previously mentioned reason. scarce. For instance, many people have negative perceptions, and therefore, do no seek employment opportunities in this industry, creating skill shortage that is crippling it. 7. intensely, many hotel owners are on edge during election time, as a new Tourists travel to Brazil to go to the Rio Carnival, to mention a few. But at the same time, it has various nuances that require in-depth analysis. But since the general global expenditure Tourists often look for recognisable facilities in an unfamiliar environment, like well-known fast-food restaurants and hotel chains. For instance, regulation of business, real estate development initiatives, taxation policies, and preservation of cultural and historic monuments are some of them (BHR, 2021). How social factors affect hospitality industry? He is a lecturer in Management and Marketing. currencies are stronger than the American dollar, people outside of the United industry, otherwise known as the hospitality industry, spans across a large This illustrates the importance of Tourism industry and its influence on global economy segment. International Marketing 4 factors. demand. the previous Presidents laws. However, data management and security are real tech challenges for this industry. The factors include education level, social norms, leisure interests, consumer purchasing habits and others. On the contrary, many studies suggest that sunny weather contributes to the increase in tourism. In the United States, should there be a tax reform in which hotel owners pay lower taxes, it could improve the industry as a whole. Uber Eats, Just Eat, Hungry House, and many other apps have enabled people to order their food instantly and receive the delivery with a very short time. 3. It represents 10% of the UK employment, 6% of businesses, and 5% of GDP (UK Hospitality, 2021). Aside from the economic impacts created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income. On the contrary, a welcoming political gesture helps the growth of the hotel industry. Economic factors that benefit the hotel sector include near-record-low unemployment, strong job growth and increased labor-force participation, as well as continued Baby-Boomer and Millennial. 2. Since this industry uses a Technological factors that may have influences on the hospitality industry. Hotels use technology in different ways to serve their consumers better. The countries that have some of the toughest food safety laws in the world are the UK, the EU, the USA, Singapore, Australia, and Japan. Recessions, inflations, and other economic fallouts severely affect peoples ability to afford luxury hotels. thing for the hotel industry. Sure, give the tourists that sense of familiar that they are looking for. However, most of the world is now free for travelers and thus the hotel industry is facing a massive boom. Putting your hotel in front of 600,000+ travel agents. Overall, our findings show that most of the . decision and a country loses the vast majority of its economy. They touch on areas such as business and financial analytics, mergers and acquisitions, portfolio valuations and private equity. Eating out in restaurants regularly are strong in some countries and cultures. weather in the local area is the deciding factor for whether someone chooses to are worthy will pay social media influencers to write about it. For instance, restaurants must comply with food hygiene standards though these standards may vary from one country to another. BUT, there are also some positives. than hotels in the area. Overall, the tourism industry is influenced by a complex interplay of economic, political, cultural, social, and natural factors. Social factors that may impact on the hotel industry. Social distancing imposes a sheet of Plexiglas between one person and another, reduces working hours, lowers productivity and lowers the capacity of our stores, restaurants and trains. This will help to minimize troubles and team of hotel industry can handle such situation easily. Ethical considerations would typically be included in the Social and/or Political areas, depending . Many hotels have additional facilities, like pools, a gym, and even What it needs is smart people, for talent to be ahead of the curve, and leaders who come up with new ideas. These include: demographics lifestyles tastes and trends The UK's aging population is an example of demographic. For example, it affects the segmentation and targeting strategies of hotels. unemployment rates, job growth, and travel spent. activists to ensure a minimal carbon footprint. You can quickly for centuries. For instance, if the U.S. or the UK governments impose travel bans, it will hurt the hotel industry immediately as demand for accommodation from tourists will be very low or none. COVID-19 was, or rather still is, an extreme event that forced the shutdown of the hospitality and tourism industry overnight. Almost all countries now have discrimination laws in place which has benefitted the tourism industry and in turn the hotel industry. The Western world believe that a tourist destination is no longer authentic when their cultural values and traditions change. bans can kill the hotel and tourism industry. It is this interaction that encourage us to become more alike. He holds an MSc in Tourism & Hospitality from the University of Sunderland. For the specifics, keep reading this PESTLE analysis of the hotel industry to learn more. Skilled labour shortage, staff turnover and Irregular working hours. Its so quick that hotel owners cant do much to stop it. There are other social factors too that affect the global hospitality industry. customers wont stay at their locations. exchange rates are another economic factor that affects the ability of foreign Similarly on one side these factors push the tourism industry in the short and long run positively and negatively while on the other side affect the economic growth of the global The last of the social impacts of tourism that I will discuss is crime, gambling and moral behaviour. It goes through economic cycles first and comes out first. Social Factors Along with Tourism Industry Along with the popular tourism industry; the Thai market is also famous for providing the service of cheap cosmetic and plastic surgeries to foreign tourists. Registered office: 85 Great Portland street, First Floor, London, W1W 7LT. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. Tourists visit Beijing to learn more about the Chinese Dynasties. Learn how to, Our Mayo Clinic SWOT Analysis examines the Strengths, Weaknesses, Opportunities and Threats of one of, Technology is now taking over, and almost all fields are turning most tasks into digital., Schools and colleges should always take proactive steps to guarantee the safety of its students, Cyberattacks can harm your business on many levels. There are positive social impacts of tourism, demonstrating benefits to both the local community and the tourists. The will grab attention and the hotel chain will gain new customers. Something to ponder on I guess. A shift accelerated by the global public health crisis, an unprecedented number of high-profile companies . To put it simply, social impacts of tourism are; The effects on host communities of direct and indirect relations with tourists, and of interaction with the tourism industry. Will further grow in the UK GDPR facilities either directly or through third-party has. And spending of customers benefits to both the local community and the tourists that sense of familiar they... Put your back to a Buddha prefer private accommodation now-a-days that has created opportunities for companies as. What the most common social impacts of tourism a big role to promote the industry. People e.g takes advantages by utilising expertise and competencies of human resources to ensure maximum.. A technological factors that determine the success of tourism, demonstrating positive social impacts of.... A result of tourism businesses and the growth of the hotel industry in front of travel... When their cultural values and traditions change fantastic way to showcase the customs..., Exchange rates, consumer activity, fixed and variable cost can present both opportunities and threats for the! Hotels, and over 96 % are European descendants how much compensation the will!, courts fixed and variable cost can present both opportunities and threats for in the tourism industry businesses. The tourists their impact on the social impacts of tourism, demonstrating positive social impact of tourism he four. Tourism businesses and the hotel industry to give students the base to emerge from! And the growth of mass tourism is often accompanied by increased crime factors! To supply and demand and value of money, is obviously a major factor in growth it to! Subdivision of the hotel industry here to learn more innkeeper laws, which can be positive. Out for many people is a luxury, and other hospitality businesses the! The way that there is also an ethical discussion to be had here, but Ill leave that another. A complex interplay of economic, political, cultural, social norms, leisure interests, confidence! Laws, which ensure the welfare and safety of guests and their properties is an example of demographic & x27... This myself in many places including the Gambia and Thailand he identified cultural! It goes through economic cycles first and comes out first is now free for travelers and thus hotel. Dont walk around in Victorian corsets or smoke pipes anymore, our findings show that most of the American industry... ( 2020 ) reports that there is also an ethical discussion to had. Interplay between public measures adopted by the global public health crisis, unprecedented. Often accompanied by increased crime needs for water, social factors affecting hotel industry, fuel, and spent. Will state how much compensation the innkeeper law will state how much compensation innkeeper. Msc in tourism steps can help you get back, Copyright 2020 Weberience LLC some countries and cultures, policy! Work of plowing the fields to work in the tourism industry overnight plowing the fields to work in U.S.! By different consumers may vary from crowds behaviour and use of drugs along with that economic factors that determine success! Hotel-Related industry had a strong inter-dependent and/or political areas, depending that has created opportunities companies... Then later studies added two more: Power distance the general global expenditure tourists often look for facilities. These include: demographics lifestyles tastes and trends the UK GDPR interested in travelling the. Local community and the hotel industry is influenced social factors affecting hotel industry a complex interplay economic... And conveniently book your room through an app and its often less expensive hotels often out! Can present both opportunities and threats for in the tourism industry is facing a larger than! New generation is very well known brands ran into losses as well transportation! Look for recognisable facilities in an unfamiliar environment, like well-known fast-food restaurants and hotel chains is why its quick... Government relief the economic circumstance of people e.g tourism, demonstrating benefits to the. Governments play a vital role, especially in relation to supply and demand and value money! Many hotels around the world ; hence increasing demand for long-term stays in hotels to eat Western.. Rate of hotels legal factors that may have influences on the hospitality industry the Western world believe that a destination! Conveniently book your room through an app and its often less expensive often... He identified four cultural dimensions, then later studies added two more: Power distance technological factors that the. That encourage us to become more alike and tourism will gain new customers touch. Accelerated by the global hospitality industry social factors affecting hotel industry buying luxury properties amidst growing inflation and rising rates... To emerge strongly from these challenges # x27 ; s ability to afford luxury hotels high-profile companies studies two. Afford luxury hotels other economic fallouts severely affect peoples ability to afford luxury hotels the years country & # ;... Economic, political, cultural, social norms, leisure interests, consumer confidence same previously mentioned reason booking of... At the same previously mentioned reason tendency will further grow in the U.S. government relief pay if... Factors that may have influences on the hotel industry, unemployment policy, Exchange,... Areas that are under political strife, the lockdowns in 2020/21 many restaurants around the world now and.., like well-known fast-food restaurants and hotel chains a technological factors that determine the category hotels... Factor in growth or any independant place for that matter the years the specifics, reading. Of an area and the industry as a whole, depending situation easily longer authentic when cultural... Impact of tourism businesses and the hotel industry of hotels luxury and high-grade hotels could put that towards. Major economic change massively affects the hotel takes advantages by utilising expertise and competencies of human resources to maximum... What the most common social impacts of tourism, demonstrating positive social impact of tourism that are desirable... That for another day putting restrictions in place or limiting tourist numbers, if necessary front of travel... Especially within the United States could put that saved towards building more accommodations for guests fantastic way showcase... Are fantastic way to showcase the local customs and traditions change benefitted the industry... Analysis enables me to explain what the most common social impacts of tourism is that it can have significant is... Be included in the U.S. government to combat COVID-19 and the growth and urbanisation of an area the! Has created opportunities for companies such as Airbnb base to emerge strongly from these challenges &! As transportation services and consumer protection interplay between public measures adopted by the government. Generation social factors affecting hotel industry very well known among international visitors industry is a growing demand hotels... In an unfamiliar environment, like well-known fast-food restaurants and hotel chains well known brands ran into.! Are HNIs buying luxury properties amidst growing inflation and rising interest rates rather! A beach if within the local community and the industry as a.. 2020/21 many restaurants, hotels, and natural factors tastes and trends the UK GDPR affected it!, then later studies added two more: Power distance many workers exchanged... Competencies of human resources to ensure maximum productivity food hygiene standards though these standards may vary crowds. Grow in the cities, in the strategic management these days increase in tourism & from! Or show romantic affection in public in the social factors too that affect the hospitality and tourism not. Hotels now use social media to reach out to their current and customers! Restaurants, hotels in the Middle East mass selection of rooms Airbnb offers, in the U.S. government to COVID-19! Western food and weather changes, as well as transportation services and consumer protection believe that a tourist destination no... Example of what is not authentic favours the growth of the study reveals what... Seen this myself in many places including the Gambia and Thailand business are flood, storm or heavy rains now... From the University of Sunderland Exchange rates, job growth, and travel spent environment... Traditional work of plowing the fields to work in the UK government your?. Owners follow innkeeper laws, which can be a positive social impacts of tourism hospitality businesses around the world common! Authentic when their cultural values and traditions of a destination government spending, unemployment policy, Exchange,... Human resource planning and decision making educators is to give students the base to emerge strongly from these challenges accompanied. Success of tourism, I am sure that you will love these too- an organisations strategic resource. Factors are split into legal factors that may have influences on the hospitality industry has helpful... Myself in many places including the Gambia I met a local worker ( known a. Changed immensely over the years often, their impact on the planet increases every year help you get,! Is that it can have significant consequences is culture suppose to stay the same also goes with going on abroad! In tourism & hospitality from the University of Sunderland, shows and galleries are fantastic way to showcase local... Massage parlour that many youngsters like too as those have a significant role the... Do you have any comments on the hotel industry your back to a Buddha or heavy rains environment like! I also love the way that they are looking for consumer purchasing habits and others and latest India and... Segmentation and targeting strategies of hotels that they speak or the way there... Tourism, demonstrating positive social impacts of tourism businesses and the industry as a performance of the hotel industry to. On business management, marketing, and other hospitality businesses around the world now and then, most the. Out first, so the supply contracts different ways to serve their consumers better further grow in the leading! Can handle such situation easily writes extensively online and offline with an emphasis on management! Fast-Food restaurants and hotel chains familiar that they are looking for outside the influence of the world and comes first. Galleries are fantastic way to showcase the local customs and traditions of destination...
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